Company: Oncursor
Location: Nepal & Australia
Industry: Marketing & Sales Consulting
Added Revenue: $32,000 ARR
Oncursor had a problem that most agencies dealing with international clients know well: getting prospects to commit to expensive projects when there’s no existing relationship. Cold outreach for $5,000 website builds or SEO campaigns wasn’t converting at rates that made the effort worthwhile.
The agency had tried the usual tactics: content marketing, paid advertising, LinkedIn outreach. Some worked marginally. Most didn’t. A Google Ads campaign that ran for three months cost around $2,000 and landed exactly one client. The economics weren’t sustainable.
The idea for digital business cards came from an unexpected place. During a routine client call, someone mentioned they’d recently gotten one and pulled it up to demonstrate. The team noticed something: the client was genuinely enthusiastic about it. They thought it was useful, professional, and worth showing off.
That stuck with Kamal from Oncursor. If existing clients were excited about something this straightforward, maybe there was an opportunity there – not as a core service, but as an entry point.
Finding a Platform They Could Actually Use
The team started researching options for white label digital business card platforms. None of them had experience with digital business card platforms, so they went in blind. What they found was a crowded market of varying quality.
“Most of them just didn’t look professional enough,” Kamal explains. “We work with clients in Australia who expect a certain level of polish. If we’re going to put our name on something, it can’t look like it was built in someone’s basement.”
The other concern was longevity. Several platforms looked like they might not be around in a year. For an agency trying to build recurring revenue and ongoing client relationships, that was a dealbreaker.
They eventually chose Swft Connect as their white label digital business card, largely because it had the professional appearance they needed and an existing base of legitimate clients using it globally. The white-label capability meant they could fully brand it as their own product, which was essential for maintaining their agency’s identity.
Using Digital Business Cards as an Entry Offer
The approach was straightforward: offer the cards at a very low price point – typically $5 per month per user, sometimes with the first few months or even the year free – as part of their marketing campaigns. The goal wasn’t to generate significant revenue from the cards themselves. It was to create a low-friction entry point for prospects who weren’t ready to commit to larger projects.
“It’s much easier to get someone to say yes to a $10 product than a $5,000 website,” Kamal notes. “Once they’re using something we’ve provided and they see the quality, the conversation about bigger projects becomes much more natural.”
This strategy didn’t produce instant results. The first few months involved experimenting with messaging, pricing tiers, and which marketing channels actually drove signups. Some approaches failed completely. Cold email campaigns offering free cards got almost no response. LinkedIn ads performed better but were expensive relative to the card subscription value.
What eventually worked was positioning the cards as part of a broader conversation about digital presence and professional branding – topics that naturally led to discussions about the agency’s core services.
Where the Real Value Shows Up
Digital business card subscriptions now generate approximately $32,000 in annual recurring revenue for Oncursor. But the team is quick to point out that this figure doesn’t capture the full value of the initiative.
A small percent of users who sign up for digital business cards eventually become clients for larger projects – website development, SEO campaigns, social media management, full marketing strategies. These projects range from $3,000 to over $10,000 each.
This has also made client relationships significantly stickier because the product is used every day. And at a low recurring cost, it creates ongoing touchpoints that keep the agency top-of-mind without feeling like an upsell.
For many clients, the card became the first thing they opened before meetings, networking events, or outbound prospecting – quietly reinforcing Oncursor’s brand and value on repeat.
The Ongoing Reality
Oncursor still considers itself a marketing agency first. Reselling digital business cards are one service among many, not the core business. But they’ve become an integrated part of how the agency operates.
The team continues to refine their approach. They’re testing different pricing models, exploring bundling options with other services, and trying to improve the conversion rate from card users to full-service clients.
There have been challenges. Some clients expect features the platform doesn’t have. Technical issues occasionally arise. The agency has had to develop internal processes for handling these situations without letting them consume too much bandwidth. But we’re working closely with all white label partners to bring these new features to light and ensure we can all grow together.
“It’s not a magic solution,” Kamal says. The cards brought in $32K in ARR, but the real value is the high-ticket projects they led to. It’s become our best entry point for clients who wouldn’t have talked to us otherwise.
The team’s advice to other agencies considering something similar is pragmatic: make sure whatever you choose actually looks professional, because you’re putting your brand on it. Don’t expect it to replace your core services. And be prepared for it to take a few months to figure out what actually works.
For Oncursor, the investment has been worthwhile. Not because it transformed their business overnight, but because it created a new channel for client acquisition that continues to produce results without requiring constant attention.
If your agency is ready to start reselling digital business cards completely under your own brand, then learn more about our white label platform here: Swft Connect White Label.
