Case study overview
Veritas Growth Partners introduced a white-label digital business card platform as part of their professional-services marketing stack. The platform allows firms to roll out branded digital business cards to employees, capture leads via QR or profile links at events, and automatically sync every lead into their CRM. It also gives each firm its own admin-controlled dashboard and every employee their own login – simple enough for non-technical teams to adopt immediately.
The platform was fully white-labelled to VGP including colours, logos, typography, and a custom agency domain. It appeared as VGP’s own software when deployed to clients.
Client rollout
- 23 firms onboarded in 3 months
- 552 employee logins activated (avg. 24 users per firm)
- Pricing sold by VGP: $10/user/month (managed setup) or $7/user/month (self-service)
“Our clients care about how their people show up. And once teams used it, our other services became stickier too.”
What each firm received
- Digital business cards for the whole team, each with a shareable profile link and QR for events, email signatures and outreach
- Company dashboard for central user management, analytics, CRM integrations and templates
- Individual logins for every employee/user (no technical knowledge needed)
- Event lead capture with automatic CRM sync for every team member
Bonus revenue from NFC Cards
VGP offered custom branded NFC business cards for employees as an add-on. NFC cards combine the emotional impact of a physical card with the seamless smart functionality of digital sharing.
The cards were produced using Swft Connect’s worldwide fulfilment partners, providing a simple solution with competitive pricing and strong margin potential.
- 121 cards sold in 3 months
- Average $50+ profit per card
- Production and printing handled by Swft Connect’s printing partner network
Stickiness & retention
Because employees actively used the digital business card platform at real events, it became embedded inside client firms. This made VGP’s wider agency retainers and campaigns “stickier,” improving long-term service retention. Firms continued using VGP’s other marketing services because the platform reinforced ongoing value across their teams.
Why digital business cards are a strong fit for agencies
- Professional-services firms already market at the individual expert level, making this easy to sell
- Seat-based pricing scales recurring revenue for agencies
- NFC fulfillment is outsourced, keeping margins high without production overhead
- Real employee usage increases stickiness, reducing churn
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